We do a lot of printing for events. Over the years we have seen thousands of event designs. And we have designed some of them ourselves. However one particular event sticks out as the worst shirt ever and it’s not surprising that event participants complained. This was years ago and it was a holiday 5K event. If you are familiar with 5K events, all of them typically offer a t-shirt of some sort when you register. This event was no exception. At Thread Zone we try to advise our customers on best practices for their event shirts. What is trending, what fabrics people like, etc.. This event wanted none of that. So we did what we normally do, and printed the shirts for the customer. 1,000 shirts, basic white, 100% cotton, with a horrible one color logo on the front that one could barely see because they chose a light color on a white shirt. Now I understand that this may be somewhat subjective, but you have to trust me on this one. It was bad. To this day I wish I had recorded the looks on participant’s faces when they picked up their shirts. It was a look of “I just paid for this?” The bigger issue to us was this was a brand and they hurt themselves. Their sponsors were not thrilled with the look of the shirt either. When putting on an event, you want your shirt to be a cool design and a nicer shirt. This is for the very simple reason that you want folks wearing them well after the event is done. Not throwing them in the bottom of a drawer.
Take the time to invest in your event. Invest in the growth and the brand. It will be worth it in the end. As a follow up, the next year the event was taken over by a new group, and it improved 100%.